Primus
VISUAL CONCEPTS - CONTENT CREATION - ADS - WEBSITE - PHOTOGRAPHY/VIDEO - NEWSLETTER
Primus Outdoor is a brand made for adventure, built on reliability and a deep connection to nature.
My primary role was to create high-converting ads for social media—developing visual concepts and storytelling that truly resonated with the outdoor community. During my time with Primus, I introduced a refreshed visual style and narrative approach that significantly improved ad performance and engagement across platforms.
Alongside this, I supported the brand with content creation, website assets, newsletters, and both photo and video production, ensuring a cohesive and impactful digital presence.
Through strategic creativity and a strong understanding of digital behaviour, I helped Primus strengthen their brand visibility and drive measurable results.
Video ads
Primus Ulti
Campaign for Primus Outdoor
Primus ULTI is a stove system built for adventurers seeking power, adaptability, and Scandinavian innovation. I led the creative development for this launch, shaping the storytelling, messaging, and content across all platforms.
From storyboarding to crafting a bold yet inviting brand voice, I ensured that ULTI’s smart design, stability, and ease of use were communicated with clarity and impact. Through newsletters, ad campaigns, and social content, I brought the ULTI experience to life—engaging both seasoned explorers and newcomers to outdoor cooking.
With ULTI, Primus set a new standard for outdoor cooking, and my work helped craft a cohesive, inspiring narrative that resonated across every touchpoint.
Video ads
