L’oréal
CREATIVE DIRECTION · SOCIAL MEDIA · DIGITAL DESIGN · PHOTOGRAPHY / VIDEO
For L’Oréal, my work focused on translating brand guidelines into strong, contemporary visual communication across digital platforms. Working within an established global brand framework, I created content and campaign assets that balanced clarity, aesthetics, and brand consistency.
My role involved developing visual concepts, producing digital content, and adapting creative material for use across social media, web, and campaign environments. The focus was on creating imagery and layouts that felt premium, modern, and aligned with L’Oréal’s identity, while remaining flexible for different formats and touchpoints.
Within this portfolio I’ll also showcase other work I’ve done for beauty/skincare brands.
Mixed previous work
Content made for Digital / Social media campaigns.
Working within established brand identities, I create video content that brings beauty products to life. From storyboarding to editing and animation, I craft narratives that feel dynamic, cohesive, and engaging across platforms.
Haircare video content
Skin/Make up video content