For Aimee at St Ives Yoga, I crafted a visual identity and digital experience that reflect the unique soul of this coastal yoga studio — where mindful movement meets the vibrant energy of St Ives’ beaches and surf culture.

Drawing directly from the natural beauty of Cornwall’s sands, ocean, and sky, I developed a palette of sandy beiges and tranquil blues and turquoise tones that evoke a sense of calm, warmth, and coastal vitality. The illustrative elements and hand-drawn logos were designed to feel welcoming and authentic, possessing a retro charm that sits beautifully within St Ives’s expressive cultural landscape.

The website was built to be intuitive and user-centric, giving both locals and visitors clear access to class information, services, and offerings. I also integrated a booking system enhancing usability while supporting St Ives Yoga’s mission to make yoga accessible and inviting for all.

Overall, the work balances artistic expression with functional design, resulting in a brand presence that feels both serene and spirited. Much like the yoga practice itself thought by Aimee.

WEBSITE: www.stivesyoga.co.uk