Design, photography, and illustration. Fused into visuals that resonate, stand out, and stay with you.
With influences stretching from Cornwall’s creative coastline to Sweden’s minimalistic design culture, I’ve spent years shaping brand identities, capturing emotive photography, and illustrating worlds that feel both grounded and elevated. I work independently with conscious creators, small businesses, and purpose-driven brands, crafting visuals that resonate, communicate, and genuinely connect.
I’m a multidisciplinary creative with over 10 years of experience in illustration, graphic design, photography, and visual storytelling. My work is rooted in clean aesthetics, nature-inspired visuals, and thoughtful design choices that feel honest and intentional. I’ve developed branding, campaigns, and visual content for clients ranging from creative entrepreneurs to established organisations.
I’ve worked across almost every area of design and marketing, including concept development, art direction, advertising, social media, newsletters, print, packaging, website UI, product launches, and layout design. I’m comfortable shaping concepts, building moodboards, creating design directions, illustrating assets, and delivering polished work for any medium. I enjoy balancing creativity with structure and translating a brand’s feeling into clear, impactful visuals that feel consistent across platforms.
My goal is clarity, connection and letting the essence of a brand speak.
Isa Sofia Parker
stdioisa@gmail.com
My journey
Over the last decade, I’ve had my freelance business running alongside my long-term projects and employments. I’ve collaborated with many different brands and individuals, helping them crafting captivating visual narratives through photography, branding, marketing material and bespoke artwork for magazines, event posters etc.
My ambition is always to create a designs and stories that embodies the spirit of the brand or person I’m working with.
BOULEBAR
Inhouse, Sthlm/Malmö, SE
ART DRIECTOR
2025
PRIMUS
Outdoor equipment, Sthlm/Skåne SE
ART DIRECTOR
2024
NORDIC MORNING
Advertising agency, Malmö SE
ART DIRECTOR
2018-2023
CC MEDIA
Digital Marketing Agency, St Ives, UK
LEAD DESIGNER
2020-2021
SALTY BOHO
Jewlery eCommerce, Worldwide
FOUNDER & CREATIVE DIRECTOR
2017-2022
TISCHH
Marketing Agency, Margaret River, AUS
HEAD OF DESIGN
2016-2017
HYPER ISLAND
Digital Creative School, Stockholm, SE
STUDENT
2013-2014
Member of “Svenska Tecknare”
Experience
Develop and deliver visual concepts, branding, campaigns, photography, and content across platforms, from small creative projects to large-scale brand initiatives.
Lead projects end-to-end, including concept development, art direction, illustration, graphic design, video and animation, print production, social media content, newsletters, website UI, packaging, and product launches.
Create cohesive visual identities and storytelling that reflect brand strategy, engage audiences, and translate a brand’s essence into clear, impactful visuals.
Collaborate with clients to identify content needs, propose creative solutions, and produce material that resonates with target audiences.
Manage freelance and in-house projects, overseeing workflows, timelines, production, and client communication.
Bring a strategic, creative approach to every project, combining visual storytelling, brand thinking, and design execution to deliver work that is both thoughtful and effective.
Skillset
Art direction, concept development, and illustration
Graphic design and layout (print and digital)
Branding, visual identity, and campaign design
Social media content creation, management, and strategy
Print production and product design (cards, posters, packaging, merchandise)
Website/UI design and digital content production (Figma)
Motion design, editing and animation (video, GIFs, reels)
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, After Effects)
Photography (event, lifestyle, environment, product, portrait)
AI-assisted design and generative tools for visuals and ideation
Project management and client collaboration
Visual storytelling and brand strategy
